GCA Upcoming Events
Global Cash Access trade show and event calendar for 2009Visit GCA at the Global Gaming Expo 2009, Booth 2010
Global Gaming Expo, Las Vegas
Nov 17 - 19
Las Vegas, NV
Booth 2010
www.globalgamingexpo.com
Thursday, 11/19/2009: 9:15 AM - 10:15AM
at G2E
SIGNATURE SERIES: Marketing ROI: Getting the Most Out of Your Casino Budget
During challenging economic times, marketing budgets are often the first to be reduced if not eliminated entirely. This session will explain how to evaluate the expenditure of marketing dollars and their direct impact on the bottom line. Learn how new techniques, new media and new forums can help casino marketers be more cost effective and lead to higher returns on investments.
Moderator: Luigi Mastropietro, Vice President, Relationship Marketing, Global Cash Access, Inc.
Past Events
CEO's Message
As the only company focused solely on providing cash access services to the gaming industry, our objectives are closely aligned with our customers. We understand the challenges in today’s market, and as the preeminent innovator of cash access services we continue to evolve. We are dedicated to developing and delivering the best, most innovative solutions that will grow our clients’ businesses, enhance their brands, and positively contribute to the total guest experience.
—Scott Betts, President & CEO