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Casino Share Intelligence (CSI) gives you fast, detailed access to share trends in your market. Using GCA's rich and thorough data, CSI presents trended market share reports over the last 12 months, including:

	MARKET SHARE: Total Number of GCA Patrons in Market Area who Visited the Client Property; Total Number of GCA Patrons in Market  Area
	WALLET SHARE: GCA Withdrawal Amount at Client Property by Patrons in Market Area; Total GCA WD Amount of Patrons in Market Area
	PATRON SHARE: GCA Withdrawal Amount at Client Property by Patrons in Market Area; Total GCA WD Amount of Patrons in Market Area who Visited Client Property
	PATRON VALUE INDEX: Average Total Withdrawal by Client Patron; Average Total Withdrawal by Market Patrons

CSI provides a more timely and complete view of an individual market, including competitors across state lines. The advanced product also lets you drill down into patron segments to pinpoint where you need to take action right now to capture, grow or maintain share.

Casino Share Intelligence in Action

We can drill to the county, city, 3 and 5 digit zip level.  In this AC example, the client casino’s share is unusually low in Vineland county due west of AC.  That would be worth exploring as to the reasons why given its proximity to AC.  Note that as you move north, the competition from the surrounding premises' begin to erode the client’s casino share.