Enhanced Version of Central Credit Real Time Improves Credit Decision Process for Casinos; Global Cash Access Product Provides Immediate Link to Central Credit, Decreased Wait Time for Approvals

LAS VEGAS--(BUSINESS WIRE)--March 29, 2006--Gaming establishments can improve their credit decision process thanks to the Central Credit Real Time interface, offered by Global Cash Access (GCA) and its wholly-owned subsidiary, Central Credit.

Central Credit Real Time is an interface that bridges a casino's in-house casino management software (CMS) with the Central Credit gaming patron credit bureau, which provides access to gaming patron credit history and transaction data on millions of gaming patrons worldwide. With Central Credit Real Time, a secure, high-speed interface allows for "real-time" patron updates as they occur, making the credit-granting decision process more accurate and immediate.

As a result of a significant investment in technological improvements, Central Credit has introduced Central Credit Real Time version 4 to simplify the interface.

"Our previous versions of Central Credit Real Time required casinos to program their in-house software to match our interface requirements," said Kurt Sullivan, executive vice president of product development for Global Cash Access and its subsidiaries. "Version 4 was created to more readily adapt to casinos' in-house software systems. Instead of the casino having to make programming changes to meet our requirements, it is now much easier for the two systems to co-exist. With these improvements, we believe we've significantly cut down on front-end programming."

When a gaming patron makes a credit request, the casino will consult as many sources as possible, including the Central Credit database, to help make its decision to grant credit. The credit check can take a couple minutes to several hours, depending on the patron's record, and casino personnel typically must place a call to Central Credit to confirm information. GCA believes that Central Credit Real Time will substantially reduce the amount of time required for credit confirmation, as casino personnel will no longer have to update data in their property's in-house CMS and then inform Central Credit of changes. At the click of a button, the system updates automatically, to the minute, eliminating phone calls.

As patron information is added or updated in a property's in-house CMS, the information is securely delivered to Central Credit, where it is immediately available. Properties can send selected transaction types through a message engine to Central Credit as they occur. Central Credit validates the transmission, acknowledges receipt and stores the data for future inquiries.

Some examples of transactions that are immediately updated include: establishing new patrons; updating patron names, account numbers or preferred status; issuing/paying markers; posting/paying returns; and personal checks against a credit line.

Cage and credit personnel productivity is increased by the reduction of manual requests and calls to and from Central Credit. In addition, Central Credit Real Time also provides faster response times. Patrons benefit as their wait time is reduced to only a few minutes, improving customer service.

"Our goal is to immediately provide the most accurate data available from our proprietary casino credit database, reducing a casino's risk while providing quick and efficient service for their patrons," said Sullivan.

Central Credit, which is celebrating 50 years in business, is the leading source for gaming credit information with a proprietary database of gaming patron credit history and transaction data on millions of gaming patrons worldwide. To allow gaming establishments to improve their credit-making decisions, Central Credit offers a variety of tools, including personal, payroll and travelers check verification, personal and payroll check warranty and gaming credit reports.

GCA, a leading provider of cash access products and related services to the gaming industry, offers ATM technology, cashless gaming products and marketing services that help casino patrons access cash, help gaming establishments better understand their patrons, and enhance gaming establishments' patron marketing activities.

About Global Cash Access, Inc.

Las Vegas-based Global Cash Access, Inc., a wholly-owned subsidiary of Global Cash Access Holdings, Inc. (NYSE: GCA), is a leading provider of cash access products and related services to approximately 960 gaming properties and other clients in the United States, Continental Europe, the United Kingdom, Canada and the Caribbean. GCA's products and services provide gaming establishment patrons access to cash through a variety of methods, including ATM cash withdrawals, point-of-sale debit card transactions, credit card cash advances, check verification and warranty services and Western Union money transfers. GCA provides products and services that improve credit decision-making, automate cashier operations and enhance patron marketing activities for gaming establishments. With its proprietary database of gaming patron credit history and transaction data on millions of gaming patrons worldwide, GCA is recognized for successfully developing and deploying technological innovations that increase client profitability, operational efficiency and customer loyalty. More information is available at GCA's Web site at www.globalcashaccess.com.

Forward-Looking Statements

The statements contained in this press release that are not purely historical are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934. Such forward-looking statements include, but are not limited to, any statement or implication that the gaming establishments named in this press release will continue to use the products or services described in this press release. Such forward-looking statements involve risks and uncertainties that, if realized, could materially impair Global Cash Access Holdings, Inc.'s results of operations, business, and financial condition. These risks and uncertainties include, but are not limited to, (a) the termination of one or more of the contracts with gaming establishments described in this press release, and (b) the factors discussed from time to time in reports filed by Global Cash Access Holdings, Inc. with the Securities and Exchange Commission. The forward-looking statements contained in this news release are made as of the date hereof, and Global Cash Access Holdings, Inc. does not intend, and undertakes no obligation to, update or qualify any of the forward-looking statements made herein.

CONTACT:
Global Cash Access, Las Vegas
Investors:
Harry C. Hagerty, 702-262-5003
hhagerty@gcamail.com
or
Media:
Kristi Gooden, 615-248-8202
kgooden@kvbpr.com

SOURCE:
Global Cash Access