Global Cash Access Renews Multi-Year Contracts with Pinnacle Entertainment; Four Pinnacle Gaming Establishments to Utilize GCA's Credit and Debit Cash Advance, ATM and Central Credit Services

LAS VEGAS--(BUSINESS WIRE)--Feb. 2, 2006--Pinnacle Entertainment, Inc. has signed multi-year agreements to renew its use of the products and services of Global Cash Access (GCA), a leading provider of cash access products and related services to the gaming industry.

Under the agreements, four Pinnacle Entertainment properties will continue to use GCA's Casino Cash Plus(R) 3-in-1 ATM, QuikCash(TM) cash advance terminals and Central Credit services. Properties included in the agreements are Belterra Casino Resort & Spa, Boomtown Casino & Hotel Bossier City, Boomtown Casino New Orleans and L'Auberge du Lac Hotel & Casino.

"We are proud of our partnership with Pinnacle Entertainment and will continue to provide innovative, dependable and user-friendly cash access services along with the high level of customer service it has come to know and trust," said Diran Kludjian, executive vice president of North American and international sales for GCA.

GCA offers a number of products and services, including ATM technology, cashless gaming products and marketing services that help casino patrons access cash, help gaming establishments better understand their patrons, and enhance gaming establishments' patron marketing activities.

The Casino Cash Plus(R) 3-in-1 ATM offers patrons a quick way to access cash through ATM cash withdrawals, point-of-sale (POS) debit card transactions and credit card cash advances with patented 3-in-1 rollover functionality. One of GCA's most popular ATMs, the Casino Cash Plus(R) 3-in-1 ATM, provides convenience to casino patrons and revenue potential to casino operators.

QuikCash(TM) cash advance terminals are customer-activated, touch screen terminals that provide casino patrons with point-of-sale (POS) debit card and credit card cash advance transaction options. Available in kiosk, countertop, wall-mount, free-standing and handheld models, QuikCash terminals can be installed virtually anywhere in a gaming establishment.

Central Credit, a wholly-owned subsidiary of GCA, is the leading source for gaming credit information, with a proprietary database of gaming patron credit history and transaction data on millions of gaming patrons worldwide. To allow gaming establishments to improve their credit-making decisions, Central Credit offers a variety of tools, including check verification, underwriting of gaming patron credit requests, pre-approved credit screening and gaming credit reports.

About Global Cash Access, Inc.

Las Vegas-based Global Cash Access, Inc., a wholly-owned subsidiary of Global Cash Access Holdings, Inc. (NYSE: GCA), is a leading provider of cash access products and related services to approximately 960 gaming properties and other clients in the United States, the United Kingdom, Switzerland, Canada and the Caribbean. GCA's products and services provide gaming establishment patrons access to cash through a variety of methods, including ATM cash withdrawals, point-of-sale (POS) debit card transactions, credit card cash advances, check verification and warranty services and Western Union money transfers. GCA provides products and services that improve credit decision-making, automate cashier operations and enhance patron marketing activities for gaming establishments. With its proprietary database of gaming patron credit history and transaction data on millions of gaming patrons worldwide, GCA is recognized for successfully developing and deploying technological innovations that increase client profitability, operational efficiency and customer loyalty. More information is available at GCA's Web site at www.globalcashaccess.com.

Forward-Looking Statements

The statements contained in this press release that are not purely historical are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934. Such forward-looking statements include, but are not limited to, any statement or implication that the gaming establishments named in this press release will continue to use the products or services described in this press release. Such forward-looking statements involve risks and uncertainties that, if realized, could materially impair Global Cash Access Holdings, Inc.'s results of operations, business, and financial condition. These risks and uncertainties include, but are not limited to, (a) the termination of one or more of the contracts with gaming establishments described in this press release, and (b) the factors discussed from time to time in reports filed by Global Cash Access Holdings, Inc. with the Securities and Exchange Commission. The forward-looking statements contained in this news release are made as of the date hereof, and Global Cash Access Holdings, Inc. does not intend, and undertakes no obligation to, update or qualify any of the forward-looking statements made herein.

CONTACT:
Global Cash Access, Inc.
Investors:
Harry C. Hagerty, 702-262-5003
hhagerty@gcamail.com
or
Media:
Katcher Vaughn & Bailey
Kristi Gooden, 615-248-8202
kgooden@kvbpr.com

SOURCE:
Global Cash Access, Inc.