Global Cash Access Signs Multi-Year Agreement to Serve Columbia Sussex Corporation's Gaming Establishments

LAS VEGAS--(BUSINESS WIRE)--July 27, 2006--Global Cash Access, Inc. (GCA), a leading provider of cash access products and related services to the gaming industry, announced it has signed a multi-year agreement with Columbia Sussex Corporation.

Under the agreement, nine Columbia Sussex Corporation gaming establishments will utilize GCA's QuikCash(TM) cash advance terminals. The gaming operator's Nevada properties will also have access to the Casino Cash Plus(R) 3-in-1 ATM and 3-in-1 Enabled QuickJack(TM) Plus. Through a contract with Capital One, GCA will offer its patented 3-in-1 rollover functionality on ATMs located at Columbia Sussex Corporation's Mississippi and Louisiana gaming establishments.

"We selected GCA because its suite of products is a one-stop shop for all of our cash access needs," said Howard Reinhardt, corporate vice president of gaming for Columbia Sussex Corporation. "We have the utmost confidence in their products, people and technology."

GCA offers a number of products and services, including ATM technology, cashless gaming products and marketing services that help casino patrons access cash and help gaming establishments better understand their patrons, and enhance their patron marketing activities.

"I am elated Columbia Sussex Corporation is taking advantage of one our most popular products and will have a consistent solution across all its properties," said Diran Kludjian, executive vice president of sales for GCA. "We are committed to developing reliable cash access products that enable our customers to drive new revenue, create more operational efficiencies and provide enhanced patron experiences."

QuikCash(TM) cash advance terminals are customer-activated, touch screen terminals that provide casino patrons with POS debit card and credit card cash advance transaction options. Available in kiosk, countertop, wall-mount, free-standing and handheld models, QuikCash terminals can be installed virtually anywhere in a gaming establishment.

Casino Cash Plus(R) 3-in-1 ATM offers patrons a quick way to access cash through ATM cash withdrawals, point-of-sale (POS) debit card transactions and credit card cash advances with patented 3-in-1 rollover functionality. One of GCA's most popular ATMs, the Casino Cash Plus(R) 3-in-1 ATM provides convenience to casino patrons and revenue potential to casino operators.

The 3-in-1 Enabled QuickJack(TM) Plus is a multi-function patron kiosk that incorporates the 3-in-1 rollover functionality for cash access into self-service kiosks for slot ticket redemption services provided by NRT Technology Corporation.

Columbia Sussex Corporation gaming establishments included in the agreement with GCA are:

-- Bayou Caddy's Jubilee Casino - Greenville, Miss.

-- Belle of Baton Route - Baton Rouge, La.

-- Belle of Orleans - New Orleans

-- Horizon Casino Hotel Vicksburg - Vicksburg, Miss.

-- Lake Tahoe Horizon Casino - Stateline, Nev.

-- Lighthouse Point Casino - Greenville, Miss.

-- MontBleu Resort Casino and Spa - Stateline, Nev.

-- River Palms Resort Casino - Laughlin, Nev.

-- Westin Las Vegas Casuarina Casino - Las Vegas

About Global Cash Access, Inc.

Las Vegas-based Global Cash Access, Inc., a wholly-owned subsidiary of Global Cash Access Holdings, Inc. (NYSE: GCA), is a leading provider of cash access products and related services to approximately 1,060 gaming properties and other clients in the United States, Continental Europe, the United Kingdom, Canada and the Caribbean. GCA's products and services provide gaming establishment patrons access to cash through a variety of methods, including ATM cash withdrawals, POS debit card transactions, credit card cash advances, check verification and warranty services and Western Union money transfers. GCA provides products and services that improve credit decision-making, automate cashier operations and enhance patron marketing activities for gaming establishments. With its proprietary database of gaming patron credit history and transaction data on millions of gaming patrons worldwide, GCA is recognized for successfully developing and deploying technological innovations that increase client profitability, operational efficiency and customer loyalty. More information is available at GCA's web site at www.globalcashaccess.com.

Forward-Looking Statements

The statements contained in this press release that are not purely historical are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934. Such forward-looking statements include, but are not limited to, any statement or implication that the gaming establishments named in this press release will continue to use the products or services described in this press release. Such forward-looking statements involve risks and uncertainties that, if realized, could materially impair Global Cash Access Holdings, Inc.'s results of operations, business, and financial condition. These risks and uncertainties include, but are not limited to, (a) our inability to predict the results of the certification process and technical, operational or contractual limitations in our ability to install EDITH at one or more beta sites, and (b) the factors discussed from time to time in reports filed by Global Cash Access Holdings, Inc. with the Securities and Exchange Commission. The forward-looking statements contained in this news release are made as of the date hereof, and Global Cash Access Holdings, Inc. does not intend, and undertakes no obligation to, update or qualify any of the forward-looking statements made herein.

CONTACT:
Global Cash Access Inc., Las Vegas
Investors: Harry C. Hagerty, 702-262-5003
hhagerty@gcamail.com
or
Katcher Vaughn & Bailey
Media: Roy Vaughn/Dean Flener, 615-248-8202
rvaughn@kvbpr.com
dflener@kvbpr.com

SOURCE: Global Cash Access, Inc.