Global Cash Access Unveils New Web Site to Provide Enhanced Information for Customers and Investors

LAS VEGAS--(BUSINESS WIRE)--March 15, 2006--Global Cash Access (GCA), a leading provider of cash access products and related services to the gaming industry, has launched a completely redesigned and enhanced Web site to better connect with its customers and investors.

The site, www.globalcashaccess.com, contains a greater depth of information on the company's products, services and key growth drivers, in addition to being more visually appealing and easier to navigate.

"The new Web site is an integral part of GCA's plan to effectively communicate company activities and information and showcase our accomplishments to customers and investors, and we're very pleased with the redesigned look," said Kirk Sanford, president and chief executive officer of GCA. "Whether you're an investor, current customer or prospective customer, the redesign makes it easy for them to find product information and answers to questions in a clear and user-friendly manner."

"Now that GCA is a publicly traded company, communication to our existing and potential investor community is important, and this redesign helps us accomplish this goal," said Harry Hagerty, chief financial officer of GCA.

GCA's Web site has significant content improvements, with new information on some of the company's newest cash access products for the gaming environment, including the 3-in-1 enabled QuickJack(TM) Plus redemption kiosk and its cashless gaming kiosk, EDITH. More detail about key employees and their involvement with the company also have been added. In an effort to make information more accessible for the growing investor interest in GCA, the Web site features an in-depth investor relations section with company presentations, stock price and financial and corporate governance information.

About Global Cash Access, Inc.

Las Vegas-based Global Cash Access, Inc., a wholly-owned subsidiary of Global Cash Access Holdings, Inc. (NYSE: GCA), is a leading provider of cash access products and related services to approximately 960 gaming properties and other clients in the United States, Continental Europe, the United Kingdom, Canada and the Caribbean. GCA's products and services provide gaming establishment patrons access to cash through a variety of methods, including ATM cash withdrawals, point-of-sale debit card transactions, credit card cash advances, check verification and warranty services and Western Union money transfers. GCA provides products and services that improve credit decision-making, automate cashier operations and enhance patron marketing activities for gaming establishments. With its proprietary database of gaming patron credit history and transaction data on millions of gaming patrons worldwide, GCA is recognized for successfully developing and deploying technological innovations that increase client profitability, operational efficiency and customer loyalty. More information is available at GCA's Web site at www.globalcashaccess.com.

Forward-Looking Statements

The statements contained in this press release that are not purely historical are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934. Such forward-looking statements include, but are not limited to, any statement or implication that the gaming establishments named in this press release will continue to use the products or services described in this press release. Such forward-looking statements involve risks and uncertainties that, if realized, could materially impair Global Cash Access Holdings, Inc.'s results of operations, business, and financial condition. These risks and uncertainties include, but are not limited to, (a) the termination of one or more of the contracts with gaming establishments described in this press release, and (b) the factors discussed from time to time in reports filed by Global Cash Access Holdings, Inc. with the Securities and Exchange Commission. The forward-looking statements contained in this news release are made as of the date hereof, and Global Cash Access Holdings, Inc. does not intend, and undertakes no obligation to, update or qualify any of the forward-looking statements made herein.

CONTACT:
Investors:
Global Cash Access
Harry C. Hagerty, 702-262-5003
hhagerty@gcamail.com
or
Media:
Katcher Vaughn & Bailey
Kristi Gooden, 615-248-8202
kgooden@kvbpr.com

SOURCE:
Global Cash Access