
GCA & RESPONSIBLE GAMING
The Profile of the American Casino Gambler: Harrah’s Survey 2004. From the National Profile Study and the U.S. Gaming Panel, both conducted by TNS NFO on a nationwide basis.
GCA’s Responsible Gaming Partnerships
National Council on Problem Gambling (United States).
Our responsible gaming initiatives began in the U.S. through a robust cooperative program with the National Council on Problem Gambling (NCPG) in which the NCPG helpline number was made available at all of GCA’s U.S. cash access points. It also enabled customers of GCA’s call center to be instantly connected to their local NCPG hotline. In cooperation with the NCPG, GCA also provides casinos with responsible gaming materials through the “Think. Be Responsible.” campaign: a campaign that has since served as the model for many successful partnerships with other organizations worldwide.

GamCare We teamed up GamCare, Britain’s leading authority on helping problem gamblers, to support a range of responsible gaming programs throughout the United Kingdom. GCA actively supports GamCare through sizable donations intended to help establish and maintain a full-time national telephone hotline staffed by trained advisors; counseling programs and in-person therapy sessions; an informative and interactive website with self assessment tools, helpful links, and a chat forum. We provide a direct anonymous telephone link to GamCare’s National Telephone Helpline, so anyone in a U.K. casino, GCA patron or not, can pick up the handset at one of our kiosks to get help immediately. We also print GamCare’s helpline number on all GCA transaction receipts so every patron who uses our services leaves with their number in hand, avoiding the need to find brochures or risk the perceived embarrassment of asking for one.
Adictel (France).GCA has entered into a commercial partnership with Adictel, a pan-European agency that specializes in the prevention of problem gaming and gambling addiction. Adictel was founded by Europ Assistance, Fairplayers.com, and the Union Nationale des Associations Familiales (UNAF). The program offers free assistance to problem gamblers in six languages, 24 hours a day, 365 days per year, both online and over the phone. GCA prints Adictel’s helpline number on all our transaction receipts in France, and anyone who picks up the handset at our kiosks can be directly linked to the helpline. Like in the U.S., the U.K., and several other jurisdictions, these policies result in all patrons having effortless access to help while on-property, plus all GCA patrons leave with readily accessible and available reminders in hand. addiction.
Swiss Casino Federation (Switzerland).GCA supports and financially sponsors all responsible gaming efforts of the Swiss Casino Federation (SCF) including their national hotline. In Switzerland, GCA also effectively directs problem gamblers to SCF’s in-casino support services.

The Resilience Centre: Problem Gambling Prevention and Treatment Centre, MSAR Government Social Welfare Bureau (Macau)
GCA is dedicated to the continued support of responsible gaming in Macau and displays the local counseling service’s hotline number on all GCA receipts. We also offer the same instant and anonymous connection to the local telephone hotline for any gaming patron contacting the GCA call center. All a patron has to do is pick up the handset and say “help” to be connected.
STEP (Self-Transaction Exclusion Program)

STEP (Self Transaction Exclusion Program) is an extension of GCA’s Responsible Gaming Partnership. This program gives patrons the option to exclude themselves at GCA’s cash advance and ATM network in nearly 1,000 gaming establishments within the United States.
When the required authorization forms are complete, access to cash through GCA’s network will be either denied or reactivated depending on the instructions given (reactivation requires a one-year waiting period).
To use STEP:
- Download the required Reject Card or Reactivate Card form.
- Print out appropriate form – Reject Card instructs GCA to reject cash advances, Reinstate Card instructs GCA to remove the rejection
- Fill in appropriate form – one form instructs GCA to reject cash advances (Reject Card), the other instructs GCA to remove the rejection (Reinstate Card)
- Mail completed form to Global Cash Access, Inc., Attn: Cheryl Dotson, Global Cash Access, 3525 East Post Road, Suite 120, Las Vegas, NV 89120.
- Questions? Call 800-833-7110
