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QuikReports
is a valuable Web-based reporting
tool for casino marketers, providing
access and analysis for real-time
information on patron cash access
activity. Since GCA handles three-quarters
of the cash advances in U.S. casinos,
our reports give information about
what patrons are doing in your casino,
and in others.
Cash access and marketing reports
can be tailored to give aggregate
summaries or daily and individual
transactions and show peak periods,
popularity of various cash access
methods, traffic volumes at machines
or locations. Casino marketers can
use QuikReports to check on the competition,
monitor trends, measure advertising
ROI or design incentives.
QuikReports provides easy download
data into Excel spreadsheets and includes
graphs that can be downloaded into
presentations. It also permits resorting
of data by any field for virtually
infinite options for analyzing information.
While our data can be mined to provide
you with various reports, we respect
your specific transaction data and
do not reveal any data that is specific
to a single casino or casino group
to anyone other than that casino or
group directly.
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