2. Offer: $500 in comps
Free rooms, dinners and shows keep customers in your casino once they arrive. This offer can result in a 5% to 10% response rate. To achieve the targeted number of occupied rooms, just adjust the number of mailers to be distributed.

3. Offer $250 in comps or cash
As you would expect, the response rate goes down with the perceived value of the offer. However, offers in the $150 range attract good, although more frugal, players. Nevertheless, these customers are very profitable for the casino, especially on anticipated slow weekends. GCA wants to support your marketing campaigns.

Want to mail more than 15,000 names?

Of course you can, you just have to pay on a per name, per mailing basis. Typically the fee is $0.75 to $1 per name mailed.

Granted, our main business is cash access, but we are in a unique position to offer ancillary services, such as our mailing list. After all, this list mutually benefits both our casino customers and GCA. Can we call it a Win-Win for a bigger Win? Yes!

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Through our QuikReports function, GCA customers can obtain more than 25 cash access and marketing reports. These data reports can be sliced and diced to provide the exact type of figures desired. The flexible database structure allows "drilling down" on virtually every variable to get increased levels of detail.

Competitive data that is denied to 99% of marketing directors is now yours to use
Since American Airlines started the first frequent flyer club nearly three decades ago, most industries have set up their own loyalty programs. Most casinos now have them. What sets GCA apart is its direct handling of approximately three-quarters of the cash advances inside the four walls of the casinos in America. This means we can give you a pretty good idea of your important patrons¹ cash transaction behavior, not just inside, but also outside your premises.

Help to retain your best patrons
You can review actionable data daily, weekly and monthly. What marketing retention effort do you want to institute when you find that one of your Top 50 VIP loyal patrons has just made cash withdrawals over $50,000 in other casinos in your city? How about your #143 best patron taking large cash withdrawals in another state that seems to indicate he’s skipping his quarterly visit to your casino? We can provide the competitive data to help you keep your best players in your casino.

Here’s what your competitors are doing
Some marketing managers at GCA casinos monitor our Top Customers report virtually every day over their first cup of coffee. Their team compiles data monitoring trends as follows for their top patrons: Top 50 – Daily; #51- 200 – Weekly; #201- 500 Monthly and #501- 1,000 – Quarterly. Then they’ve set up a matrix of responding communications via personal letters, telephone calls and mailers to respond according to the patron's behavior change - usually in the form of persusative comps and various incentives to win them back.

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