TARGET NEW CUSTOMERS
QuikMarketing: Target new customers with an ADT ($$$ Average Daily Theoretical) of $100 to $10,000. We work closely with you to create a set of criteria to pull data from GCA’s Casino Marketing database of over 8.5 million unique gaming patrons. All transactions are generated inside a gaming facility. So, the data is pure gaming data. We work with your marketing department to create a direct mail campaign which typically produces an average response rate of 3% - 8%.

List Services: Purchase lists of names and addresses at a discounted price for direct mail. These names do not come from the GCA database. We receive a discount from our vendor based on our volume and pass along the savings to you.

RETAIN EXISTING PLAYERS
Call Campaigns: Our professional call center offers a full-service program including scripting and training agents to make outbound phone calls to your high-end & mid-range gaming customers. We book room, food, beverage and entertainment packages directly from our call center for you. We make calls to try to discover and recover player defectors back to the gaming property, conduct interactive surveys and clean your gaming database, all at a very reasonable price.

QuikReports: GCA’s internet-based service gives you access to view and download the dollars that are withdrawn from your facility’s cash advance devices. You will also see what percentage of dollars have been withdrawn from other gaming locations’ GCA cash advance devices. Download the data from the internet and de-dupe it from your player’s club database. You now have new prospects that are a result of the process. This service is available 24/7 and FREE to you because you are a GCA customer.

ENHANCE YOUR DATA / BETTER UNDERSTAND YOUR CURRENT CUSTOMERS
Append Services: Capture information about your customers on an individual level. We can provide you with demographic and psychographic information. You can choose from over 1000 data select items and we will provide the records back to you along with the special interest codes that will help you better target market to your customers. Other append services include telephone and email addresses.

Database Cleaning: Our low-cost database cleaning service minimizes mail returns & prevents your gaming location from losing contact with profitable customers. Federal guidelines require you to NCOA (National Change of Address) your database every 90 days starting in 2008.

E-Marketing & PURL Services: E-marketing can achieve higher response rates than direct mail and typically at about a third of the cost. Personal URL’s (PURL) are another option which is very effective in achieving high response rates and gathering information on your customers. Communicating with your existing database through email marketing is an excellent vehicle to promote room, food & entertainment events.

Accurate Intelligence Profile: The analysis helps you better understand your existing database including financial, psychographic and demographic information on the individual level. The Accurate Intelligence Profile will assist you in making marketing and financial decisions based on the behavior of your current player database. This analysis allows you to find new customers and to help grow the segments that are best aligned with your casino’s overall marketing strategy.

Seminars & Workshops/ Educational Services: We perform regular in-house workshops for your Customer Service, VIP Services & Marketing Departments. We first evaluate the department that needs training and customize an interactive workshop to correct the problems or to refresh basic interpersonal customer service skills.

Hospitality Inspections: Our skilled & talented concierge customer service team will infiltrate your customer population and interact with your employees to evaluate their person-to-person skills and provide a fully detailed report with recommendations. Food & Beverage, Box Office, VIP Services and Front Desk departments utilize this valuable service for quality assurance.