Central Credit Gaming Report
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Responsible Gaming Partnerships

The Profile of the American Casino Gambler: Harrah’s Survey 2004. From the National Profile Study and the U.S. Gaming Panel, both conducted by TNS NFO on a nationwide basis.

National Council on Problem Gambling (United States)

Our responsible gaming initiatives began in the U.S. through a robust cooperative program with the National Council on Problem Gambling (NCPG) in which the NCPG helpline number was made available at all of GCA’s U.S. cash access points. It also enabled customers of GCA’s call center to be instantly connected to their local NCPG hotline. In cooperation with the NCPG, GCA also provides casinos with responsible gaming materials through the “Think. Be Responsible.” campaign: a campaign that has since served as the model for many successful partnerships with other organizations worldwide.

More information at: http://www.ncpgambling.org/



We teamed up with GamCare, Britain’s leading authority on helping problem gamblers, to support a range of responsible gaming programs throughout the United Kingdom. GCA actively supports GamCare through sizable donations intended to help establish and maintain a full-time national telephone hotline staffed by trained advisors; counseling programs and in-person therapy sessions; an informative and interactive website with self-assessment tools, helpful links, and a chat forum. We provide a direct anonymous telephone link to GamCare’s National Telephone Helpline, so anyone in a U.K. casino, GCA patron or not, can pick up the handset at one of our kiosks to get help immediately. We also print GamCare’s helpline number on all GCA transaction receipts so every patron who uses our services leaves with their number in hand, avoiding the need to find brochures or risk the perceived embarrassment of asking for one.

More information at: http://www.gamcare.org.uk/


Adictel (France)

GCA has entered into a commercial partnership with Adictel, a pan-European agency that specializes in the prevention of problem gaming and gambling addiction. Adictel was founded by Europ Assistance, Fairplayers.com, and the Union Nationale des Associations Familiales (UNAF). The program offers free assistance to problem gamblers in six languages, 24 hours a day, 365 days per year, both online and over the phone. GCA prints Adictel’s helpline number on all our transaction receipts in France, and anyone who picks up the handset at our kiosks can be directly linked to the helpline. Like in the U.S., the U.K., and several other jurisdictions, these policies result in all patrons having effortless access to help while on-property, plus all GCA patrons leave with readily accessible and available reminders in hand.

More information at: http://www.adictel.com/


Swiss Casino Federation

GCA supports and financially sponsors all responsible gaming efforts of the Swiss Casino Federation (SCF) including their national hotline. In Switzerland, GCA also effectively directs problem gamblers to SCF’s in-casino support services.


More information at: http://www.switzerlandcasinos.ch/ 


The Resilience Centre

Think Be ResponsibleProblem Gambling Prevention and Treatment Centre, MSAR Government Social Welfare Bureau (Macau) GCA is dedicated to the continued support of responsible gaming in Macau and displays the local counseling service’s hotline number on all GCA receipts. We also offer the same instant and anonymous connection to the local telephone hotline for any gaming patron contacting the GCA call center. All a patron has to do is pick up the handset and say “help” to be connected.


Responsible Gambling Trust (UK)

The Responsible Gambling Trust is committed to minimising the level of problem gambling and gambling-related harm in Britain through effective education and prevention techniques, which stop people getting into problems with their gambling, and ensuring that those that do develop problems receive fast and effective treatment and support.

More information at: http://www.responsiblegamblingtrust.org.uk/